Whats App Requires Instagram, Face-book Video Integration With PiP Attribute

07 May, 2018, 15:02 | Author: Harriet Bell
  • Instagram quietly launches payments for commerce

When we asked Instagram, a spokesperson confirmed that native payments for booking appointments like at restaurants or salons is now live for a limited set of partners.

Instagram has announced earlier in March stating, "we'll roll out the ability to book a service with a business directly from their profile later this year", but there wasn't any announcement regarding this native in-app payment feature back then.

The feature is not yet now available on Android, and we can expect it to roll-out soon.

The payment system may also tie in with another tweak to Instagram, created to make shopping easier via the app.

Instagram has added in-app payments option that lets you make direct payments without leaving the app. Instagram was planning to add this service this service since 2017.

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TechCrunch reports, this new payment feature allows users to purchase the items within the Instagram app.

Reports of Instagram getting their own payment feature was making the rounds for some time now, however, the payment feature is only available to select partners and businesses in the USA and UK.

Instagram's rival platform Snapchat recently introduced its "Shoppable AR" to its platform - a feature that allows advertisers to sell products directly through their sponsored lenses. As per the new payment application, which is now displayed in the login of specific users, one can enter payment details into the app along with a PIN for more secured access. This is also great news for brands as they now get to enable their target audience to buy rather than just show them promotions. While WhatsApp Payments does a lot more than that. If Instagram does find the feature useful and makes it available to all its userbase, it can go a long way to help businesses that run on Instagram.

India is crowded with the UPI based payments app like PayTM, PhonePe, Tez, BHIM, SBI Pay etc. and now WhatsApp Payments! Now at F8 Developer Conference, Facebook CEO, Mark Zuckerberg has acknowledged the departure of the Koum.

Writing in a blog post at the time, a spokesman said: 'People come to Instagram to follow their passions - from travel and fashion to food, entertainment and everything in between.

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