Hulu and Spotify to offer single video and music streaming subscription
12 April, 2018, 00:50 | Author: Rachel Mcdaniel
One of the key differentiators with Spotify is that it not only has a subscription offering that gives users a vast library of music but also comes with a free, ad-supported offering.
On Wednesday, the two streaming giants expanded their existing partnership to offer consumers a rather attractive deal.
In the new subscription plan, enrolled members will have access to both Spotify Premium and Hulu Limited Commercials for $13 per month.
Both companies also use these bundled plans to steer subscribers away from third-party billing agreements, which can eat up as much as 30% of a service's monthly fee. At the moment, the offer is only available for Spotify Premium subscribers, who can get an introductory three-month combined subscription for $.99.
This isn't the first time Hulu and Spotify have worked together on a joint plan.
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With the company recently listed, Spotify needs all the new users they can get if they want to show investors that they're worthwhile. Even when the price increases to the full $12.99 per month, it's far less than paying for both on their own. Spotify has grown into the world's biggest streaming music service, but it remains dramatically unprofitable because of music royalty costs.
Hulu's senior VP Tim Connolly agrees that the services Hulu offers dovetail nicely with Spotify.
As streaming media services look for ways to distance themselves from the competition, Hulu and Spotify have just expanded their partnership to offer a pretty unique bundle.
The deeply discounted bundle is available immediately for those who are already Spotify Premium members.
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