Cambridge Analytica's ex-CEO decides not to front UK Parliamentary Committee again

19 April, 2018, 06:02 | Author: Harriet Bell
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"The company's first-quarter ad spending will likely rise 19 to 24 percent year-over-year in the first quarter, versus a gain of as much as 30 percent in the fourth quarter, OTR said". With ICOs and cryptocurrency market in general taking a monumental beating over the past few months, this news is surely not going to go down well with investors in the sector since Cambridge Analytica's use for digital currency is pretty questionable, to say the least.

While numerous concerns had been raised over the uninformed data collection of over 87 million Facebook users, the actual number of people affected may be far more.

"I do not know the specifics of these surveys or how the data was acquired or processed". The evidence was handed in by ex-Cambridge Analytica employee Brittany Kaiser, as per the report. Speaking Tuesday to the UK Parliament's Digital, Culture Media and Sports Committee, she said that CA used more than one Facebook quiz to gather data on users, and that the number of people the company profiled is higher than the previously claimed figure of 87 million.

"I find it incredibly irresponsible that a company with as much money as Facebook ... had no due diligence mechanisms in place for protecting the data of United Kingdom citizens, US citizens or their users in general", she said.

"This hearing will be an important opportunity to shed light on critical consumer data privacy issues and help all Americans better understand what happens to their personal information online", Committee Chairman Greg Walden and Ranking Member Frank Pallone said in a statement.

Facebook is accused of allowing Cambridge Analytica to harvest the personal details of more than 50 million users without their permission to target them during the 2016 US presidential election and the Brexit referendum. "This was a major breach of trust, and I'm really sorry that this happened".

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"Our investigation is looking at whether criminal and civil offences have been committed under the Data Protection Act", the office said in a statement. But when asked about a specific practice, such as collecting data about your location even when you're not using Facebook, nearly 70 percent of people did not expect the company to do so.

Facebook receives that information regardless of whether you have a Facebook account or not.

European Union users will also be asked if they wish to use new facial-recognition technology that will detect if others may be using their image as their profile picture or elsewhere.

Facebook is implementing the GDPR standards for European users next month, and some of its rules will be extended to US and other users later, he confirmed.



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