Mark Zuckerberg takes out full-page newspaper ads to say 'sorry'

26 March, 2018, 02:24 | Author: Shannon Aguilar
  • In a statement Zuckerberg admitted a “breach of trust” occurred and with CNN said he was “really sorry”, and pledged action against “rogue apps”

It is alleged a university researcher named Dr Aleksandr Kogan, developed a quiz app in 2013 in order to carry out a "data grab" on Facebook users on behalf of research firm Cambridge Analytica. "If we can't, we don't deserve it", Zuckerberg reiterated in the new ad, which ran on page 15 of this Sunday's Times, nowhere near stories about cyber security. "I promise to do better for you".

Cambridge Analytica was thrust into the spotlight last week when a whistleblower who formerly worked at the company told The Guardian and The New York Times that it had exploited the personal data of millions of Facebook users.

Cambridge Analytica has denied using Facebook data it received through a third-party research agency in its work with the Donald Trump campaign during the election.

The ads were also run in three national newspapers in the USA as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws. It illicitly obtained information from as many as 50 million Facebook profiles by abusing Facebook's data-sharing features.

A new Reuters-Ipsos poll in the US released Sunday showed that 41 percent of Americans trust Facebook to obey laws that protect their personal information, compared to 66 percent of trust in Amazon; 62 percent in Google; 60 percent in Microsoft and 47 percent in Yahoo.

The world's largest social media platform is facing intense criticism in the United States and Europe after it was revealed users' personal data was passed on to Cambridge Analytica, a company that worked for Donald Trump's presidential campaign.

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The ads, which appeared in the New York Times, Washington Post, Wall Street Journal, The Observer, The Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph, were led off with a declaration of: "We have a responsibility to protect your information".

Zuckerberg, whose firm has lost more than $50 billion in market value since the allegations, said Facebook would give users more information and control about who can access their data. "We're now taking steps to make sure this doesn't happen again", the ads said. We suspect there are others.

"I'm not sure we shouldn't be regulated", he told CNN.

Finally, we'll remind you which apps you've given access to your information - so you can shut off the ones you don't want anymore.

"Thank you for believing in this community".

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