Google sells remains of Zagat brand to The Infatuation

07 March, 2018, 00:13 | Author: Harriet Bell
  • Getty Images

Seven years after picking up Zagat for $151 million, Google is selling off the perennial restaurant recommendation service.

Google integrated Zagat reviews into Google Maps, and continues to list Zagat in Google search results.

The Infatuation's in-house team of reviewers covers restaurants in cities like New York, San Francisco, Los Angeles and London.

Stated by The Infatuation, they will maintain Zagat as a separate brand, "while expanding its user surveys and developing a new technology platform for the brand".

Zagat now exists in several forms - as an app, a blog, a review service, and in several representative forms on social media of all sorts.

According to the report, Google is selling Zagat to restaurant review site The Infatuation.

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The Infatuation and Zagat will operate as two distinct brands, with individual platforms, and distinct purposes and points of view. Alphabet past year sold off two robotics firms, Boston Dynamics and Schaft, and a satellite imaging business acquired in 2014.

But Google gradually started emphasizing its own data-based findings over the user reviews that were Zagat's stock in trade.

We're thrilled by this opportunity to acquire such a pioneering and trusted restaurant guide as Zagat.

"How often does an iconic brand like Zagat become available?"

Now Zagat's future lies with a nine-year-old business founded by Stang and Andrew Steinthal, two former music industry executives who initially wanted a way to recommend restaurants and bars to their friends. "It is the flawless complement to what we have been building at The Infatuation". Zagat will remain its own, acting as a "user-generated-content counterpart" to The Infatuation's own services. The company covers major cities in both the US and overseas, including New York, Los Angeles, London, Chicago, San Francisco, Austin, and Seattle.

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