Google Play Store will soon include video ads

21 March, 2018, 08:21 | Author: Elena Summers
  • A man checks Google devices outside its booth at the Mobile World Congress in Barcelona Spain

You'll be able to instantly try a very small number of Android games before installing them, via a "Try Now" button listed in the Play Store. But now, the feature just got even more useful. Jonathan Karmel, Senior Product Manager at Google Play said, explaining some very early data from the live experiments which the company had been quietly running since December past year.

Back in May 2016, Mountain View based Internet search giant Google announced Android Instant Apps that allowed users to use apps without having to install them on their smartphones.

Other changes also arrive on Google Play's games section.

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Google also said it has redesigned its Google Play Games app with an "Arcade" tab to show game video trailers. It may be possible to store the data in RAM on some higher end devices, but none of the now available Instant games do so.

The move is set to take place "over the next few months", so it might be a while before you actually see any of them appear, but Google has confirmed that it's definitely happening. The project is now in beta testing, so only a handful of titles now support instant loading. Google Play Instant will be available in the Google Play Store and the Google Play Games app, and it could pave the way for extended instant app use. This button will replace the previous "More Info" button just next to the Install option on Play Store. More games will be available in Google Play Instant later this year. You can play a brief two-game tutorial for Clash Royale, which is enough to know what the gameplay is like. It was problematic, especially for newer, graphically demanding games, as installing them involved downloading at least a gigabyte worth of data. Moreover, Google is also bundling gameplay videos and news related to the gaming title in question.

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