Amazon to Drop Nest as Google War Escalates

06 March, 2018, 02:53 | Author: Shannon Aguilar
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After weeks of simply avoiding the products and being unresponsive to Nest, Amazon announced the company of its resolution by phone late in the year and stated the order "came from the top", something Nest took to designate it had been reached down by CEO Jeff Bezos.

The Nest team came back by refusing to provide additional inventory for current Nest products under the explanation that the online retail giant should either sell all of the products in the family or none of them at all.

The latest bout in the tussle of the tech heavyweights was kicked off by Amazon's decision to stop sales of Nest's newer products (including the Nest Cam IQ and its new thermometer).

This is not the first time Amazon and Google have locked horns.

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The feud between Amazon and Google escalated again recently as it seems that the e-commerce giant has made a decision to stop selling products from Nest, the Google subsidiary that competes with it in the smart homes vertical. As a result, those Nest products that are now listed on Amazon are expected to be removed once their stocks run out. The company debuted Amazon Key last fall, which is powered by a home security camera and smart lock that recognize delivery personnel and lets them enter a home to deliver a package.

It is not clear if third-party Amazon sellers will still be able to sell Nest products, or if Amazon will impose a site-wide ban in response to Nest. Presently several Nest products are handy with Prime shipping, but they're "fulfilled by Amazon" and literally being sold by other sellers.

Amazon's decision is expected to heat up even more its ongoing battle with Google over the smart home market. That's likely a place where Amazon will compete with Google's Nest.

People using Amazon's smart-assistant Alexa on Friday, either through an app or one of Amazon's many Echo devices, are finding that the typically attentive assistant isn't working as it normally does. The company also just purchased the video doorbell company Ring, for $1 billion to expand on its smart home line of products.

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