Facebook Sees Its Gen Z Audience Slipping Away to Snapchat
15 February, 2018, 02:20 | Author: Elena Summers
In 2018, the number of US Facebookusers ages 11 and younger will decline by 9.3%.
According to a report from eMarketer, about 2.2 million users between age 13-17 and 4.5 million users from age 18-24 regularly use Facebook in the UK.
In the past, Facebook users who dropped out were migrating to Facebook-owned Instagram.
For the first time, Facebook can not say the majority of 12 to 17 year olds in the U.S. are using the platform at least once a month. This is the first time eMarketer has ever predicted a year-over-year decline in usage for this age group, though it has happened before.
The noticeable drop in Facebook usage was offset by the increased number of users that the social networking site garnered over the past year. Snapchat, for example, will increase users in the aforementioned demographic range by 1.9 million, while continuing its superiority in the specific 12- to 24-year-old age group over that of Instagram.
Overall, Facebookwill lose 2 million users under the age of 25-year-old this year, according to a new estimate. But the proportion of social network users accessing Facebook will continue to decline over the forecast period, eMarketer said. Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns. EMarketer estimates that Instagram will add 1.6 million US users to Snapchat's 1.9 million users in 2018.
Ireland sweat on Henshaw injury after Italian stroll
The former Ireland international's side are looking to bounce back from defeat by England in their opening Six Nations match. Our friends at Rugby World have guides to the Ireland Six Nations squad and Italy Six Nations squad waiting for you.
NASA Probe Captures Farthest Image from Earth
New Horizons is the fastest spacecraft ever launched, traveling at a speed of 700,000 miles (1.1 million kilometers) per day. Back in 2017, NASA published an image taken by the New Horizons Long Range Reconnaissance Imager, also called LORRI.
For the first time in almost a decade, less than half of all teenagers in the United States will visit Facebook at least once this month, according to new research.
Despite its recent struggles, Facebook remains the most popular social network on the internet.
Overall, eMarketer found Facebook lost about 2.8 million USA users under 25 past year.
Zuckerberg has pledged to spend this year "making sure that time spent on Facebook is time well spent". While that has pushed Instagram as a likely destination that the younger will like to get along with, Snapchat still seems to hold on to its appeal among its intended clientele. Snapchat is expected to grow by 9.3 percent to 86.5 million users. "With the wide variety of social media out there, it's easy for everyone to find something that fits them well".
Of course, "that's the predicament Facebook is in", Williamson notes.
Even after this major downfall, Facebook is still the biggest social networking site in USA and United Kingdom with over 2 billion active users worldwide.
While those disappeared after about a week, Myers said that she has been speaking in a British accent for at least two years now. After blinding headaches she has woken up with different accents three different times in the past seven years.
Zuma has resisted increasing pressure to quit since December 2017, when Cyril Ramaphosa replaced him as leader of the ANC. With few allies left, his resignation is still a possibility. "I need to be furnished on what I've done", Mr Zuma said.
She also stated that she was "haunted by tweets" from the president while she worked in the West Wing. Both Matthews and Winokur reflected on what went down during Friday's Head of Household competition.
I know it's about your own game and it's about improving, that's all you're trying to do is consistently improve and get better. He will play Pebble Beach on Saturday, and after the 54-hole cut is made, all of the competitors play Pebble Beach on Sunday.
The North initially had no athletes coming to the Olympics, but the International Olympic Committee allowed 22 as special entries. More than 2,900 athletes from 92 countries will compete here, making it the biggest Winter Olympics to date.
Large parts of Iraq's second-largest city, Mosul, are still in ruins, more than six months after it was retaken by the government. Iraqi forces are backed by an global coalition led by the USA , which pounds militant strongholds from the air.
Warner also said he was concerned that there were no security requirements for government purchases of IoT devices. But the latest testimony actually confirmed that it is occurring. "The American people are smart people", he said.
Walton's intention is to integrate Thomas slowly into the offense and the point guard agrees with the strategy, sources told ESPN. After setting the league ablaze last season, averaging 28.9 points per game, he would only suit up for the Cavaliers 15 times.
Slovenian's had lost all 5 games against the US in prior tournaments and didn't step on the ice as favorites in this game either. In the absence of the NHL, which chose not to send players to Pyeongchang, the USA men's national team is comprised of outcasts.
Tensions between the U.S and North Korea intensified during the past year, raising worries of armed conflict on the peninsula. He added that USA and allied military exercises will be delayed until after the end of the Winter Olympics on February 25.
South Africa's Ramaphosa clears diary, pushing for Zuma…
Zuma has not said whether he will resign voluntarily before his second term as president ends in the middle of next year. He was freed from Robben Island prisons in 1990 before being elected the country's first black president in 1994.
UK reviews Oxfam ties after sex abuse scandal in Haiti
MORE than 120 workers for Britain's leading charities were accused of sexual abuse in 2017 alone, it was revealed last night. Oxfam said it had not found evidence to back one of the Times' most explosive claims: that underage girls were involved.
YouTube temporarily suspends Logan Paul's ad revenue
Now, just a week after his return and a month after the Suicide Forest video , Paul is back to his disgusting antics. The Logan Paul saga continues as the popular YouTube star has now gotten all advertising pulled from his channels .