Wistful Mark Zuckerberg Wants To Bring Back The Old Facebook

14 January, 2018, 00:45 | Author: Elena Summers
  • News Feed FYI: Bringing People Closer Together | Facebook Newsroom

Facebook (NASDAQ:FB) is down a hefty 5.6% premarket with JPMorgan taking a dimmer view of what may be a sweeping set of changes to the social network's news feed. "But recently we have gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other". He confirmed that the first changes Facebook users will see will be in News Feed.

Facebook says it will surface posts from friends more prominently in the News Feed than those from brands and publishers.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being.

"People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end", he added. People will likely spend less time on Facebook as a result, the company says.

Wieser said the decision to pull back the reach of brands in news feed will have a negative impact on Facebook in the short term, but will ultimately prove to be a smart choice for the health of the company in the long run, according to his note.

This Thursday Facebook announced a significant update to its news feed.

In general, the primary theme Zuckerberg pushed on Friday is that the news feed is going to be more "meaningful".

Parse.ly, an analytics company used by many top publishers, said in a blog post past year that data from February to October showed a 25 percent decrease in Facebook referral traffic.

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Mic, Mashable, Bored Panda, and so many other publishers have built most of their business around the content favored by Facebook's ever-changing algorithm.

He quoted an academic research pointing out that interactions with the loved ones are more healthy and important for a person's wellbeing, instead of just reading news articles or watching shared videos. But there are other big steps he could take to show us he's honest about fixing Facebook. The hope is that posts by people over companies will foster community, commenting, sharing and interaction.

"As a high quality journalistic source that users depend on, we are confident we can weather these changes while continuing to diversify our content streams with strong referrals from other social platforms". Then it was meaningful content that provided relevant information.

We started making changes in this direction past year, but it will take months for this new focus to make its way through all our products.

CFO Dave Wehner has already made it explicitly clear there's no more room in news feed for Facebook to show more ads.

For example, a family video clip posted by a spouse will be deemed more worthy of attention than a snippet from a star or favourite restaurant. In fact, live videos on average get six times as many interactions as regular videos. And news can help start conversations on important issues.

A USA Today/Suffolk University poll published in October found that Americans believed by a two-to-one margin that Facebook should have done more to identify and reveal the Russian ads.


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