The Weeknd Drops H&M After Racist Ad

09 January, 2018, 01:05 | Author: Bert Pena
  • H&M Poses Black Child Model In 'Monkey' Sweatshirt, Faces Fury On Social Media

The Weeknd announced today that he is cutting ties with fashion retailer H&M after a "deeply offensive" promotional photo surfaced.

The Grammy victor tweeted about his disappointment in the popular clothing company's latest marketing attempt, which showed a young black boy wearing a hoodie that read "Coolest Monkey in the Jungle".

For its part, H&M released a statement apologizing and agreeing with those who were "upset about the image".

The clothing chain has pulled the ad and issued an apology, which was obtained by Buzzfeed News.

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Outrage over the ad bubbled up on Sunday, after social media users noticed that H&M's United Kingdom website was advertising this particular hooded sweatshirt using a young black child, while other sweatshirts from the same line were advertised on white models. The ad appeared on the Swedish retailer's British online store. "Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally".

Alex Medina, who works in brand design, said it was negligent to place a black child in a top with such a slogan, while white children wore others.

Obviously monkey-references have long-since been at the forefront of racial slurs targeting people of African descent and the Canadian-Ethiopian singer wasn't having it.

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