Confirmed: Less face time for brands and media on Facebook Newsfeed

12 January, 2018, 06:13 | Author: Elena Summers
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In an attempt to bring Facebook back to its roots, CEO Mark Zuckerberg announced the social media network's News Feed will undergo a major overhaul this year.

"Since there's more open substance than posts from your loved ones, the adjust of what's in News Feed has moved far from the most imperative thing Facebook can do - enable us to associate with each other". And Zuckerberg said that this content should encourage "meaningful interactions" between people. What Facebook wants you to spend less time doing: passively scrolling through updates on your timeline, reading articles and watching videos, but not interacting with others. "And if we do the right thing, I believe that will be good for our community and our business over the long term too".

Facebook, which owns four of the world's most popular smartphone apps including Instagram, has for years prioritized material that its complex computer algorithms think people will engage with through comments, "likes" or other ways of showing interest.

The Journal noted the moves are in line with chief executive Mark Zuckerberg's effort to keep Facebook from taking on editorial responsibilities - and minimize the spread of false information without becoming the "arbiters of truth".

It's understood this will be in addition to local news that already appears in Facebook's News Feed and on publishers' pages.

He said the change should make everyone feel better: "The research shows that when we use social media to connect with people we care about, it can be good for our well-being".

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For its new local hub, Facebook is starting with a small batch of test markets.

He also pledged to defend Facebook from nation states.

For its part, Facebook has been seeing fewer everyday users creating posts for friends and family, while more brands and media companies were populating the service. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed".

"Facebook is in the midst of all of these fires it's trying to put out, it's trying to reassert its warm and fuzzy brand value that it has always tried to put forth", he told the BBC.

Advertising on the social network would be unaffected by the changes, John Hegeman, a Facebook vice president, said in an interview.


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